Jesús Hernández
Jesús Hernández is the Maestro Tequilero who keeps the brand grounded, supervising every aspect of production at our birthplace, Destilería Colonial de Jalisco in Los Altos. Born in Jalisco and raised in California, he spent years studying architecture and bottle manufacturing in the United States before bringing his specialized knowledge back to Mexico to help construct our distillery. He entered the spirits industry in 1980 and has served as Maestro Tequilero since 1997, leading production with the ancestral tahona stone process for decades. In 2009, he partnered with the late Henry Besant and Dré Masso to create Altos, and in 2024 he was honored with the Lifetime Achievement Award by The Spirits Business Awards. His vision has paved the way for a new generation of tequila enthusiasts, bridging tradition and modernity, and the connection to the distillery remains deeply familial, with his son, also named Jesús, guiding guests through the facility.
“Jesús is a true master both as a distiller and as a man; he’s deeply rooted in the culture of the highlands, understanding the sensitivities of the area, its people, and tequila.” – Henry Besant























