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What is Fake Tequila?

Author: Carlos Andrés Ramírez
What is Fake Tequila?

The world of tequila is as rich and intricate as the spirit itself. However, like many popular products, it is not exempt from counterfeiting. Fake tequila has found its way into the market, posing a considerable risk to both consumers and legitimate brands. This article seeks to explore the concept of fake tequila, highlighting its key differences and characteristics, as well as providing guidance on how to identify it.

What constitutes fake tequila?

Understanding what qualifies as fake tequila is the first step to protecting yourself from its potential risks. Authentic tequila is crafted from agave and regulated by stringent Mexican laws and standards, ensuring both quality and authenticity. In contrast, fake tequila often includes blends of other alcohols or sugars, straying far from the genuine product.

Typical characteristics of counterfeit tequila include a noticeable lack of complexity in flavour and aroma compared to the real thing. It may also exhibit an overly harsh or excessively sweet taste due to added ingredients. The packaging might omit crucial details, such as the Norma Oficial Mexicana (NOM) number, which verifies that the product complies with Mexican government regulations.

How to detect fake tequila?

Spotting counterfeit tequila can be challenging, but it’s not impossible. Packaging and labelling are key factors to consider—authentic tequila labels should include specific details such as the type of agave used, the alcohol content, and the NOM number mentioned earlier. Be cautious of prices that seem too good to be true, as they often indicate a counterfeit product. Additionally, online reviews and customer testimonials can offer valuable insights into a product’s authenticity.

To ensure you’re purchasing genuine tequila, there are a few important steps to follow. Check for authenticity by examining seals, labels, and certifications like the NOM number issued in Mexico. Always buy from reputable retailers and trusted sources known for their dedication to quality. It’s also helpful to familiarise yourself with the guidelines and standards set by regulatory bodies, as they play a crucial role in reducing the spread of counterfeit alcohol.

In summary, avoiding fake tequila requires understanding what makes authentic tequila, closely inspecting packaging and labels, and being selective about where you buy it. By taking these precautions, you can savour the rich flavours of genuine tequila without falling victim to counterfeits.

Olmeca Altos, a True Tequila

The most reliable way to ensure you’re choosing an authentic tequila that honours tradition is to select Olmeca Altos. All of our tequilas are crafted using 100% blue agave and follow a carefully refined production process. Each bottle encapsulates a piece of Mexico’s rich heritage and soul.