{"id":16730,"date":"2022-03-15T15:37:34","date_gmt":"2022-03-15T15:37:34","guid":{"rendered":"https:\/\/olmecaaltos.com\/?p=16730"},"modified":"2026-03-19T15:22:49","modified_gmt":"2026-03-19T15:22:49","slug":"how-we-are-changing-tequila-making","status":"publish","type":"post","link":"https:\/\/olmecaaltos.com\/uk\/how-we-are-changing-tequila-making\/","title":{"rendered":"Taking Care Of The Family: Tahona Society"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Tahona Society is a collective of spirit makers and bartenders, formed in 2009, with the aim of educating in agave spirits categories, promoting career opportunities, enhancing community networking, and encouraging life balance and health practices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After nine years of existence and seven cocktail competitions, our key challenge was to change the perception of &#8220;yet another&#8221; cocktail competition within the industry. As a result, the Tahona Society Collective Spirit Competition was launched as the first-ever competition in the industry centred around social and sustainable values.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, we launched the Henry Besant Scholarship in honour of our late co-founder, who truly believed in bartender education and training. This scholarship is awarded to a bartender at the start of their career. The winning beneficiary receives a monetary grant, as well as the opportunity to join the Altos team as a junior Brand Ambassador, representing our tequila around the world.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As we travel the world meeting bartenders, we are discovering more and more who share our values and wish to improve their bars. Tahona Society has become a genuine commitment to sustainability, helping us lead the way in this new concept.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tahona Society is a collective of spirit makers and bartenders, formed in 2009, with the aim of educating in agave spirits categories, promoting career opportunities, enhancing community networking, and encouraging life balance and health practices. After nine years of existence and seven cocktail competitions, our key challenge was to change the perception of &#8220;yet another&#8221;&#8230;<\/p>\n","protected":false},"author":6,"featured_media":16732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[196],"tags":[],"class_list":["post-16730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-we-care"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7 Familia Tequilera | Learn with us! | Olmeca Altos<\/title>\n<meta name=\"description\" content=\"Meet the Tahona Society, a community of bartenders and drinks experts dedicated to educating future generations. 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